The recent revival of the product is the result of a petition dedicated to getting Kellogg’s to bring back the cereal, the petition received over 2,000 signatures. “We couldn’t be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what Smorz is all about.” “Kellogg’s Smorz cereal has an incredibly passionate fanbase - and their efforts to bring back the cereal have paid off,” said Erin Storm, Senior Marketing Director of Kellogg All Family Cereal. Smorz cereal features crunchy graham cereal squares wrapped in a chocolatey coating and marshmallows. The product originally debuted in 2003 but was first discontinued in 2013. In 2015 Kellogg’s introduced the product again, and then discontinued it in April of 2019. Kellogg’s Smorz cereal is available in stores nationwide and online at a suggested retail price of $3.99 for a 9.8-oz box and $5.96 for a 15.6-oz box.It’s National Cereal Day! What does that mean? Nothing, but let’s review some cereal just to play along. Today I have the pleasure of reviewing a product which proves that incessant crying like a spoiled child will always get you what you want.
The commercial touted the cereal as “chocolatey graham pillows and marshmallows.” Everybody loved Kellogg’s Smorz! Kellogg’s Smorz cereal debuted back in 2003 (the first 8 seconds of this commercial are arguably NSFW). So, naturally, Kellogg’s discontinued it in December 2013. They replaced it with a S’mores variety of Kellogg’s Krave Cereal. People were piiiisssssed. Kellogg’s Krave S’mores cereal was a different configuration of the smores ingredients, offering puffy graham flavored pieces that were filled with a chocolatey, marshmallowy filling inside. “It was a sad Saturday morning in our house today.”.Here are some samples of the comments on Kellogg’s blog when they announced the swap: The switch didn’t appease Kellogg’s Smorz lovers. Here’s my crazy, unfathomable confession. I cannot recall ever trying Kellogg’s Smorz. I was very, very healthy for many, many years.
I feel like I must have bought it once, but I really don’t remember what it tasted like. I agree that this is completely unacceptable and I’m eager to change things right now. Let me cram some of this into my face right now to remedy years of neglect. I love the texture of the crispy graham pillows in Kellogg’s Smorz cereals. They’re puffy but still insanely crunchy and somewhat airy. They taste kind of like big fat Golden Grahams (my #1 cereal all-time), with lots and lots of authentic graham flavor and a dusting of chocolate. The cocoa flavor isn’t too intense (some bites have more than others), which is my only true knock against this cereal. The graham flavor is good enough that I can overlook this for the most part. Plus, real campfire s’mores aren’t that heavy on chocolate either. These marshmallows are exactly what a mini marshmallow ought to be – sweet, creamy, and a touch of vanilla. They have all the grit and stiff crunch of the mini marshmallows you put in your hot chocolate, except they’re gigantic. I love any cereal with marshmallows, and they work especially well in this one. So how does Kellogg’s Smorz hold up in milk? I don’t know guys, you tell me.
I’m staring down at any empty bowl because I forgot to savor it or write anything about it while inhaling it. The chocolate flavor seems to improves once drenched in lactose. The graham pieces maintain their crunchiness longer than most cereals, but this was mostly lost on me as I swallowed the entire bowl in 10 seconds. The mini marshmallows didn’t fare as well, turning to mush almost instantly. Here’s how I know Kellogg’s Smorz cereal is a good cereal: I am 90% certain that this milk is spoiled, and I’m still enjoying it. Why did you guys have to bring this back? My New Year’s Resolution for 2016 was to cut back on my sugars.
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